Joico Defy Damage
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THE NEXT GENERATION OF BOND BUILDING = DEFY DAMAGE
Introducing Defy Damage as a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.
Introducing Defy Damage as a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.
- 80% less breakage
- 5X stronger hair
- Maintains over 90% of color vibrancy
- See results after the very first use
- Leaves hair soft, shiny, and healthy-looking
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Bond building has become of key importance to hairstylists performing salon color services, especially those that include lightening. It’s such a hot topic that even clients are coming into the salon and requesting bond-building services and products. But what is bond building? Is there just one type of bond? See the chart below to discover more about hair bonds, how they contribute to healthy hair, and how and when they are damaged and broken:
